The campaign was shot over four months in three different cities and featured 7 of Nike's most promenent athletes, shot by world renowned photographer David Sims and styled and directed by Karl Templer. Each athlete brought their own style, personality and attitude to the shoot to tell the story.
Maria Sharapova: "My sport involves fashion. So I get to express my individuality through what I wear on court. But, I also must feel comfortable for competition. This also transmits to off the court." "Compared to what we have to do on the tennis court, photo shoots might be considered an easier task. I think at these photo shoots and being around many people, it's all about just focusing on yourself and just being comfortable. It's actually a little similar to tennis games. When you go inside the court, there are so many people around and talking and having opinions, but it's just you and the opponent and that's it."
Watch the Video for the AW77 Hoodie here:
Thanks to Freshness Mag for the video.
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